Merge fields

In addition to creating personalized fields, there are also default fields available through the Item drop down menu in the editor. This default information comes from account information or information that is automatically included in a contact list.

Campaign information

The information for these tags comes from the campaign information you entered when creating your campaign.

The following tags can be used:

[SUBJECT] “Hello, This email is regarding [SUBJECT]”

[MAILING_ID] Displays the ID of the campaign.


Sender information

The information for these tags comes from the details filled out when the list was created. To modify this info, go to your contact list and click on Manage Emails > Set Sender Name and Email Address

The following tags can be used:

[SENDER_NAME]

"This email was sent by [SENDER_NAME]"

[SENDER_EMAIL]

"For more information, please email [SENDER_EMAIL]"

Client information

The information for these tags comes from the details filled out when your account was created. To modify the information, go to your Settings tab > Company Profile

The following tags can be used:

[CLIENTS.COMPANY_NAME]

[CLIENTS.ADDRESS]

Your physical address must appear in all emails sent through an email marketing service provider in order to be CAN SPAM compliant.

[CLIENTS.CITY]

[CLIENTS.PROVINCE]

[CLIENTS.POSTAL_CODE]

[CLIENTS.COUNTRY]

[CLIENTS.WEBSITE]

[CLIENTS.PHONE]

[CLIENTS.FAX]

These tags can be used as part of your email footer to provide the recipient information of who is emailing them (this is mandatory as part of our Terms of Use):

"This message has been sent from [CLIENTS.COMPANY_NAME],[CLIENTS.ADDRESS]"

which will read as:

"This message has been sent from My Company, 123 Michigan Avenue, Detroit, MI, USA"

List information

Adds list information to the campaign. To modify, access your list and change the details.

The following tags can be used:

[LISTNAME]

"You are receiving this email as you are part of our [LISTNAME] list"

Actions

These tags allow readers to share your campaign with others, view an HTML email in a browser window and use several subscribe and unsubscribe options. These tags can be added as part of your email header or footer.

The following tags can be used:

[FORWARD]

Allows a subscriber to forward the campaign to a friend

[SUBSCRIBE]

Allows someone to subscribe to your list – useful for forwarded emails

[UNSUBSCRIBE]

Allows a subscriber to unsubscribe from your list

[GLOBAL_UNSUBSCRIBE]

Allows a subscriber to unsubscribe from all lists in your account

[SHOWEMAIL]

Used in an email where you want to allow subscribers to view an HTML version of the email in a browser window. It’s often useful for situations where images might not be displayed, or people might receive a text email by default. Clicks and views are tracked with this option.

[SHARE]

Allows the email to be shared by generating a URL – useful for sharing your campaign on websites, such as a blog, Facebook or Twitter. Clicks and views are not tracked with this option.

[CONFIRM_LINK]

Used to confirm opt-in for lists using double opt-in (Cannot be used in regular campaigns)


Date

You can insert dynamic date into your campaign or subject line using the [DATE] merge field. Here is how it can be used.

[DATE|0|format]

For more information please refer to the dedicated article.


External content (advanced users)

[RSS=…]

Allows you share an RSS feed within your campaign.


You can use certain fields, like [UNSUBSCRIBE] or [FORWARD] as a stanalone link:

<a href="[UNSUBSCRIBE]"> Click here to unsubscribe</a>

Will display as : Click here to unsubscribe and allow people to unsubscribe while displaying text of your choosing

<a href="[FORWARD]"> Click here to forward to a friend</a>

Will display as: Click here to forward to a friend and will allow people to forward the email you sent them to a friend.

However, you can’t add merge fields as a portion of a link.


You can use merge fields as part of a custom google analytics link that incorporates user information. This way your marketing department gets highly specific tracking results.

Here’s how:

  • Take your Google Analytics tracking link, for example:http://www.mydomain.com/?utmsource=newsletter&utmmedium=email&utm_campaign=septembernews
  • To track traffic based on company name, you would take the [CLIENTS.COMPANY_NAME] tag and insert it in your link: http://www.domain.com/?utmsource=**[CLIENTS.COMPANYNAME]**&utmmedium=email&utmcampaign=septembernews
  • When this campaign gets sent, the URL will look like: http://www.domain.com/?utmsource=MyCompanyName&utmmedium=email&utm_campaign=septembernews
  • If you want to see site traffic sources by individual email address: http://www.domain.com/?utmsource=[email]&utmmedium=email&utm_campaign=septembernews
  • When this campaign gets sent, the URL will look like: http://www.domain.com/?utmsource=hi@myemail.com&utmmedium=email&utm_campaign=septembernews

This data will show up in your Google Analytics account under “Traffic Sources.”


Additional options for advanced users

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